research

You can’t create successful products if you don’t leave your desk

For the past 15 years I’ve been anchored at a desk creating everything from marketing material to user experiences for various applications and software. Now more than ever, people can…

Let’s meetup

It’s easy to keep adding features to a product based on the instincts or personal desires of the contributors. This usually results in features or flows that no one asked…

Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20…

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and  was attended by fellow designers, developers, data scientists, happiness engineers, and marketers.…

What’s Your Freedom?

“We don’t make software for free, we make it for freedom.” The idea of freedom rings true to Automattic’s roots. Our CEO, Matt Mullenweg, blogged about the four software freedoms back…

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and…

La personalización como feedback

Would you like to read this post in English? Google Translate does a pretty good job translating it! Automattic es conocida por sus productos más visibles: WordPress.com, Jetpack, WooCommerce, Simplenote… Herramientas…