Tag: copy

Exclusion by generalization

How often do designers struggle when presented with a new user interface? It may take us a few moments to read it, but because our cognitive muscle is so developed for these tasks it takes […]

Sending the right message with form validation

Error messages. Those little things everyone hates to see. As designers, we like to design the best possible experience for getting users through the task at hand. But it’s our job to put as much […]

Don't forget the emails

Have you ever signed up for a new site or product, forgotten about it, only to remember later when you check your inbox and see the welcome email? What if that email looked nothing like […]