Principle of Trust Consistency builds trust. Speed builds trust. Simplicity builds trust. —From the 4 Principles of Automattic Design Money and tech The Sound of Trust When design is not about you Follow the mustard line.. How to Serve the Millions Trust is Consistency over Time When less is more Broken trust Trust Funnels Designing consistency: Impact on agencies and their customers In the business of building trust Building trust with notifications Why all designers should do customer support Invisible