Principle of Stories Search for and tell stories about people, not just data. —From the 4 Principles of Automattic Design Sticking To It African Design Reaching Tomorrow Anticipating User Needs Through Stories Sounds of the Silent The people margin Popping bubbles with pineapples Everyone has a story… The Importance of Validating Assumptions Discovering customer stories through user research (Designing) themes for everyone In pursuit of stories Talking and Listening The power of stories Contributor stories Traveling the world and telling stories How stories ground our iterations from macro to micro Seeking out Stories