Principle of Stories

Search for and tell stories about people, not just data.

—From the 4 Principles of Automattic Design

Classic Volkswagen advertising. Sticking To It
African Design
Reaching Tomorrow
Anticipating User Needs Through Stories
Sounds of the Silent
The people margin
Popping bubbles with pineapples
man-driving Everyone has a story…
The Importance of Validating Assumptions
Discovering customer stories through user research
(Designing) themes for everyone
In pursuit of stories
Talking and Listening
The power of stories
Contributor stories
Traveling the world and telling stories
How stories ground our iterations from macro to micro
Seeking out Stories