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Featured Designing in the open
Featured The story of the story of the Four Planets of Design
Hand-drawn image of a group of people with multicolored faces.
Featured A meditation on the open web
Fisheye lens photography of city.
Featured Inclusive design: Whose Opportunity Is It?
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Principle of Intuition

Intuition is grounded in interpretation through iteration.

—From the 4 Principles of Automattic Design

Unexpected uses
You don’t have to be a genius to think intuitively
Talking to customers doesn’t just test our intuition: it forms it
Creating flexible products
Intuition and iteration
Long Live the King!
On growing my intuition
Four Design Principles at Automattic Design
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