What’s Your Freedom?

“We don’t make software for free, we make it for freedom.” The idea of freedom rings true to Automattic’s roots. Our CEO, Matt Mullenweg, blogged about the four software freedoms back in 2014. In fact, this […]

Your support team might just be your biggest user research asset in your company

We speak a lot about user research at Automattic within our various product divisions and it’s easy to get your head down in the trenches and feel like you don’t have the time to come […]

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]

Design-led Product Management

Within the WooCommerce division at Automattic we’ve been taking a design-led approach to building products. What does this (design-led) mean? It means we start with empathy, focus on the experience, and emotions (how a person […]

Rapid Prototyping

A large group of designers at Automattic use Sketch for their work. It’s a great design tool, and with the addition of symbols it’s become super powerful. We’ve got a few internal symbol libraries, and […]

Let's Cut To The Chase

Estelle Weyl’s tweet today: Stop asking me for my location. Stop asking me about push notifications. Stop asking for my email. Especially on my 1st visit to your site! is especially compelling to me today […]

Improving the WordPress experience

The experience of creating a WordPress site can vary wildly. Occasionally, I hear how someone set it up without any major roadblocks. I more often witness nightmare-level setup experiences. Together, with help from the community […]

Relationships vs. Categories

I read a lot about Western vs. Eastern thought. For clarity of the terms Western and Eastern, they can be identified geographically. A Westerner’s paradigm stems from the ancient Greeks and includes much of Europe, […]