What Problem Are We Solving?

There is no such thing as Good Design. Sure, there’s design that you personally like, which is nice. And there’s good default practices that can help you get started. But over the course of my […]

Lessons from Hong Kong

I grew up in Hong Kong and have since moved to America during my last year of high school. After spending half of my life in America, I’ve realized it has made me very US-centric […]

Exclusion by generalization

How often do designers struggle when presented with a new user interface? It may take us a few moments to read it, but because our cognitive muscle is so developed for these tasks it takes […]

All together now

The WooCommerce design team is five people strong. At any given time, we have at least that many projects in development. As you may guess, this means that all designers aren’t working together on a […]

お客様のお客様

私はデザイナーがプロダクトやUXをデザインする際に、お客様と直接会い、彼らの生活に感情移入することが大切なことを書いたが、今月はそれにまた一歩深く習ったことを書きます。続きを読む

Improving Maintenance Workflow

For as long as I’ve been a part of a WordPress-centric company, I’ve had to maintain a large catalogue of products. Keeping track of bugs to fix and enhancements to build has been a challenge, […]

That nice and quick little feature

It’s inevitable that sometime in the lifespan of a software project, features that do not necessarily fit the overall goal will find their way into the code base. In a world of online communities and […]

Many Hands

The theme team at Automattic handles much more than just building themes, and we work collaboratively on many projects. However, when creating themes for WordPress.com — designing and developing new themes, or converting an existing […]

Communicate with Silent Movies

It can be hard to describe a visual idea with words. Thats why photos exist. But sometimes even a picture doesn’t get the job done. Thats why GIFs exist.