There’s nothing quite like finding out you’re wrong

There’s nothing quite like finding out you’re wrong. I’ve shared previously about the research I was able to take part in as a designer at Automattic. Meeting Small Business Owners from across the United States […]

Iceberg in Arctic Ocean.

Make the Levers

This quote from a customer caught my eye recently: It just really helped me to solidify what I really want my business to be. I don’t need this big huge gigantic “American dream” of […]

Not a priority

I consider having a website essential. When researching something new, the first thing I do is to check the internet for a website. In fact, if a business doesn’t have one or is completely outdated […]

When your customer’s business is their life, your service can be their lifeline

We’ve been thinking about making the experience more attractive to small business owners for a while. But recently we’ve been learning things that made us question some of the ideas we had about how […]

More than a website

I’ve never run a business of my own —since I started working for a living, I’ve always done it for other people. Of course I’ve had personal projects, but it never got to the point […]

There’s always a lot of work to do

As a foodie, I’m always on the hunt for the next best food spot in town. I’ve bookmarked a bunch of places and have subscribed to local magazines to make sure I don’t miss new […]

To-do list: Website

This is my 4th year spent in the world of small businesses. I just spent 2 years at Automattic, promoting as the #1 website builder for small businesses. Before that, I worked at a […]

Another task in a long list of many

Websites are important to me. Not only because they’re how I make a living — though that’s a major factor! But they’re also an invaluable tool for me when I’m faced with tackling the unknown. […]

Research ain’t clickbait

The purpose isn’t to shock and awe you. You may even guess what will happen next. Or at least, you won’t be surprised. This is okay! It doesn’t mean it was a waste of time. […]