Category: User Research

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]

Winning hearts and minds: using customer interviews to learn about your customers

At Automattic we use customer research to help improve our offering. We employ a variety of different methods to study and learn from our customers so we can build better products for them. Some of […]

Tools for Remote User Research

Working at Automattic, a company at the time of writing this post has 565 employees working from 56 different countries, it’s imperative to learn how to work remotely. Luckily, in this day and age we […]