Category: User Research

The 3rd Bucket

Earlier this year @fditrapani shared a video with @johnmaeda where David Lennie from Shopify spoke about the small business owner having two buckets, one for time, and the other for money: John shared this saying: “It […]

Moving Past Creation

As folks who design and build website creation tools, we tend to be very focused on just that: Creation. The birthing of the shiny new website that we know will help our customers achieve all […]

A Bicycle for the Business

Recently, our product team conducted a research on small business owners who happen to be a significant part of the WordPress.com customer base. In the report, there was one thing that stuck with me so clearly I […]

A photo taken out of a plane window looking at the ground

Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.

If there’s one thing I’ve learned over the years it’s that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want […]

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception […]

Popping bubbles with pineapples

It’s easy to become trapped in a bubble. After all – you know what to expect, and everyone uses your product the same way, right?

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]