Category: Solving Problems

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Growing Your Blog’s Audience & Increasing Engagement

Whether you blog for fun or to add value to a business, your blog can be one of your greatest assets and one of your most valuable marketing tools. You can use it to build […]

Building relationships can help build page views

In an effort to empathize with our customers, we at Automattic attempt to tackle real world problems that our customers face in their journey toward success. The problem I’m looking at today is how to […]

"How can I get more views to my blog?"

At work, we were recently asked to examine a common problem among bloggers of all types: how to get more views. As someone who has been blogging since before it was called “blogging”, web traffic […]

What Problem Are We Solving?

There is no such thing as Good Design. Sure, there’s design that you personally like, which is nice. And there’s good default practices that can help you get started. But over the course of my […]

Themes are Mission Control

When we think of space flight, we often think of the thing that gets us there: the shuttle, module or rockets that take us out of this world. However, in the early days of space […]

Keeping product assumptions in check

Assumptions can be difficult to overcome. Many times we don’t even realize we’re making them. As an experienced product designer, I find it easier to make these assumptions. They more easily creep into my work […]

Be kind, rewind

We’ve all been there—from time to time a site becomes inaccessible, goes blank, or stops working altogether. This can be caused by many factors: the dreaded hacker, an unreliable host, a less-than-legit plugin, or a […]

From No Code to Pro Code

I’m lucky that Automattic sponsors my time to work on the core WordPress software full-time. This allows me the time and focus to take on more leadership responsibilities in the community, including my current role […]