Category: Solving Problems

A photo taken out of a plane window looking at the ground

Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.

If there’s one thing I’ve learned over the years it’s that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want […]

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception […]

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

Why all designers should do customer support

All new hires at Automattic are required to spend three weeks as a Happiness Engineer, solving…basically anything one can create with a WordPress.com site. Plus anything that the phrase “systems thinking” adds to its scope. […]

Gutenberg for WordPress Usability Walkthrough by Jeff Golenski

Fresh look into Gutenberg for WordPress. A usability walkthrough

Although I’ve seen Gutenberg in action on the big screen, up until now, I haven’t really tried to use it to create content or layout. This 53 minute long walkthrough is my first real in-depth attempt at utilizing Gutenberg to create a blog post.

Taking Gutenberg for a Spin

As part of our quarterly empathy challenge, I attempted to recreate this Longreads post, “Hey, Can I Sleep In Your Room?”: Studying Love with Elizabeth Flock. Beyond copying and pasting the article itself, I attempted […]

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Growing Your Blog’s Audience & Increasing Engagement

Whether you blog for fun or to add value to a business, your blog can be one of your greatest assets and one of your most valuable marketing tools. You can use it to build […]