Category: Product Management

The challenge of deeply understanding our customers

As designers we often do research or get research insights by a specialized team. This research work is always impactful and can lead to smaller and large changes. Over the years, I realized that one […]

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception […]

Plugins, Plugins, Plugins

For the past six weeks I have been working to retire a small library of shared plugins on the VIP Go platform. It was a slow and delicate operation that needed to be coordinated with […]

What Problem Are We Solving?

There is no such thing as Good Design. Sure, there’s design that you personally like, which is nice. And there’s good default practices that can help you get started. But over the course of my […]

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and  was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes […]

Passing the Baton

On or around the 21st of August, my family and I will welcome a baby boy, officially making me the luckiest man in the world. That also means I’ll be taking off from work for […]