Category: Principle 3 Stories

Discovering customer stories through user research

Search for and tell stories about people, not just data. Two months ago, I was invited by one of Jetpack’s engineering teams to join their week-long team meetup in Madrid, Spain. Most of our days […]

(Designing) themes for everyone

Theme designers at Automatic have a very important job — design themes, that will (potentially) be used by millions of people. But more importantly, these themes will represent our customers, or their businesses, to the […]

In pursuit of stories

Stories are integral to human history and culture. Before we had written language, we had stories imprinted on the walls of caves with pigments made of ochre and soot. Before we had agriculture, we developed […]

Talking and Listening

During my 10 years working for a design studio in Tokyo, I once worked on a project for a brand of Japanese green tea with a tradition and history spanning over a century. In contemporary […]

The power of stories

Stories are powerful. For the last few months we have been immersed in the world of small business owners. This began with a series of over 40 interviews with small business owners; we used these […]

Contributor stories

WordPress exists today because people contribute to it. They contribute in their evenings, weekends and lunch times. People choose to take WordCamp vacations, attend contribution days on a Sunday with their family. These volunteer contributors […]

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Four Design Principles at Automattic Design

We’ve spent the last half year at Automattic Design finding our design principles. That might sound easy to do when so much has been written out there about design. But we’re the world’s largest all-remote […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]