Category: Principle 3 Stories

African Design

Africa!ย A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born and live at the southern […]

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception […]

Anticipating User Needs Through Stories

One of the most common traps of product design is ending up designing for yourself. Itโ€™s sometimes easy to forget that thereโ€™s an entire planet full of people outside of your office and so starting […]

Sounds of the Silent

Search for and tell stories about people, not just data. The lifespan of an open-source product is a funny thing. It starts with an idea that is shared with the world and from there, if […]

The people margin

Prior to my time at Automattic, I worked at a direct marketing firm. We were taught to mind the data. You make a change, you test it, you check the data and make a decision […]

Popping bubbles with pineapples

Itโ€™s easy to become trapped in a bubble. After all โ€“ you know what to expect, and everyone uses your product the same way, right?


Everyone has a story…

Don’t forget – no one else sees the world the way you do, so no one else can tell the stories that you have to tell. โ€”Charles de Lint Ever since I first joined Woo, […]

The Importance of Validating Assumptions

In the early days of my career, I was quite fascinated with Flash. I wanted to be a cartoonist growing up so naturally, I was drawn to this tool that allowed me to create some […]

Discovering customer stories through user research

Search for and tell stories about people, not just data. Two months ago, I was invited by one of Jetpack’s engineering teams to join their week-long team meetup in Madrid, Spain. Most of our days […]