Category: Principle 2 Intuition

Unexpected uses

One of the first themes I launched on was Toujours. It was designed as a wedding theme, and included features like a Guestbook template, a slideshow, and special styles to highlight the three most […]

You don’t have to be a genius to think intuitively

From Albert Einstein to Steve Jobs, countless thinkers, artists, and inventors have acknowledged that intuition played a large role in their success. Intuition, for the purpose of this conversation, is defined as a thing that […]

Talking to customers doesn’t just test our intuition: it forms it

We have gut feelings, instincts, and intuition for a reason. Often those reasons are sound — even if we can’t articulate them. But sometimes the reasons are rubbish. Inconvenient as it may be, as single […]

Creating flexible products

Several years ago, I was looking for a new challenge, and I decided it was a good time to stop hacking my HP-49g and start pointing my goals at new horizons. Shortly after, I discovered […]

Intuition and iteration

In the last couple of months my work here at Automattic has been focused on designing the first version of a new internal tool to be used by our Happiness Engineers. It’s a tool that […]

Long Live the King!

Content is king. Except that’s it’s often times regarded as the king of a small island located in the middle of a marshland far away from civilization. It’s a king that no one seems to […]

On growing my intuition

I used to think I have pretty good intuition in design and creative. I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad […]

Four Design Principles at Automattic Design

We’ve spent the last half year at Automattic Design finding our design principles. That might sound easy to do when so much has been written out there about design. But we’re the world’s largest all-remote […]