Principle 1 Curiosity

African Design

Africa! A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born…

This simple trick will change the way you design products

Ready? Here goes: Be curious! Ask your customers questions. Observe their behavior. Welcome and seek out their differences. It’s the first principle of our fledgling design language: “Start from curiosity.…

Making WordPress accessible to all

Start from curiosity. Welcome and seek out difference. I’ve written previously about our focus on accessibility with the WordPress mobile apps. Both iOS and Android provide an array of options…

Seeking a broader perspective

For the past couple months a team of designers has been neck deep in user research and exercises designed to help us absorb and synthesize everything we’ve learned. We started…

Stepping Out

Start from curiosity. Welcome and seek out difference. – Automattic Design Principle Whether we intend to have one or not, we all have our bubbles. It’s the place we naturally…

Learning to listen

Designers at Automattic have one common goal that is clearly stated in our creed: I will never stop learning. It’s something that I refer back to when being challenged with…

Finding my way into the WordPress community

I’ve been on the periphery of the open source WordPress community for years now. I’ve attended one local WordPress meetup, one WordCamp, and I even helped design and produce a…

Ride passenger

Have you ever had to sit and watch someone struggle to do something on a computer or phone? They keep clicking the wrong thing or looking in the wrong place,…

Playing the Right Chords

No matter what type of work you do, you can easily focus on the details too much. Let’s say you’re learning guitar, and you worry about your strumming technique or…

Lead With Problems Rather Than Solutions

Early on in my career as a user experience analyst and researcher, I was part of a challenging project that forever changed the way I thought about product, research, and…