Category: Marketing

On Small Business Saturday

It took eight years for Amex to achieve what it’s done with “Small Business Saturday” and it’s totally inspiring. Their customizable kit is quite nice and produces a slew of marketing materials including sample email […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

My Secret Sites

My portfolio site was on WordPress for years. I was really proud of not just the content of the website, but also the site itself. With it’s custom-designed theme, it was exactly what I wanted. […]

Gutenberg for WordPress Usability Walkthrough by Jeff Golenski

Fresh look into Gutenberg for WordPress. A usability walkthrough

Although I’ve seen Gutenberg in action on the big screen, up until now, I haven’t really tried to use it to create content or layout. This 53 minute long walkthrough is my first real in-depth attempt at utilizing Gutenberg to create a blog post.

Paying my way to success: a follow-up

You might remember last month when I wrote about paying for site views. That post was in response to a prompt from our Head of Design, John Maeda, to write about how a blogger could […]

A Blogging Pro Responds to the January Empathy Challenge

Guest: Kitty Lusby When Automattic’s John Maeda invited me to evaluate the posts from January’s Empathy Challenge, I was thrilled. As a full-time blogger, I spend a lot of time thinking about ways to attract […]

Growing Your Blog’s Audience & Increasing Engagement

Whether you blog for fun or to add value to a business, your blog can be one of your greatest assets and one of your most valuable marketing tools. You can use it to build […]

Is $20 for 1000 views worth the investment?

Someone (;)) asked: How can I get 1000 views with a $20(US) budget Well well. If you want to get 1000 views on that article you wrote, there are multiple ways to do so which […]

Driving More Traffic to Your Site with $20 and Pizza

Yes, the secret is pizza. 🍕 Let me explain. As a customer empathy challenge, the designers at Automattic have dove into coming up with a plan to drive more traffic to a colleague’s post. With […]