Category: Empathy Challenge

Popping bubbles with pineapples

It’s easy to become trapped in a bubble. After all – you know what to expect, and everyone uses your product the same way, right?

Creating flexible products

Several years ago, I was looking for a new challenge, and I decided it was a good time to stop hacking my HP-49g and start pointing my goals at new horizons. Shortly after, I discovered […]

Trust Funnels

Consistency builds trust. Speed builds trust. Simplicity builds trust. —Automattic Design Principle Lately, my focus has been revolving around landing pages and landing page systems. So while I was going through our design principles the […]

Long Live the King!

Content is king. Except that’s it’s often times regarded as the king of a small island located in the middle of a marshland far away from civilization. It’s a king that no one seems to […]

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

On growing my intuition

I used to think I have pretty good intuition in design and creative. I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad […]

My Secret Sites

My portfolio site was on WordPress for years. I was really proud of not just the content of the website, but also the site itself. With it’s custom-designed theme, it was exactly what I wanted. […]

Building trust through the Rebrand Cities project

At Automattic, there’s one collaborative project which particularly helps building trust within who we are as a company, our product(s) and our customers. This project, founded by Hajj Flemings, is called Rebrand Cities and has the […]