Empathy Challenge

I need a website, and I need it yesterday

Recently I’ve been thinking a lot about my dentist. Like most dentists I’ve been to, it’s a small operation — basically just one dentist and a couple of assistants. They’re…

Improvements4All™

In recent months, we’ve done a fair amount of research on small business owners, and how a website can help them find their presence on the web. As I paged…

The Business Listing

When I was younger and needed a plumber, I’d open up a thick phone book and sort through listings alphabetically. There were names like “Al’s Plumbing,” or “AA Plumbing,” and…

The Sound of Trust

Since the 1930s, many have tried to design a solid-body electric guitar. It was Leo Fender in 1950 and his iconic Telecaster that revolutionized the guitar manufacturing industry and propelled…

When design is not about you

If I were to tell you that people couldn’t wait to stop using your product, how would you react? We may assume that there is something fundamentally broken with the…

Follow the mustard line..

And no, we weren’t on the yellow brick road! Last week my son broke his arm and this prompted our first visit to the local hospital in a new country…

Anticipating User Needs Through Stories

One of the most common traps of product design is ending up designing for yourself. It’s sometimes easy to forget that there’s an entire planet full of people outside of…

Popping bubbles with pineapples

It’s easy to become trapped in a bubble. After all – you know what to expect, and everyone uses your product the same way, right?

Creating flexible products

Several years ago, I was looking for a new challenge, and I decided it was a good time to stop hacking my HP-49g and start pointing my goals at new…

Trust Funnels

Consistency builds trust. Speed builds trust. Simplicity builds trust. —Automattic Design Principle Lately, my focus has been revolving around landing pages and landing page systems. So while I was going…