Category: Design Stories

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Experiments in Driving Traffic

If you follow this blog you likely know that last month the designers at Automattic were given the following challenge: Pick a colleague’s post, and explain why you chose that one. Outline a plan for […]

Why creating a child theme might be a bad idea

Over the last few months, we have been refreshing a bunch of themes, the latest one being Radcliffe 2. A couple of weeks ago I was tasked to refresh an old photo blog theme on […]

How to fake calligraphy

The art of brush script calligraphy is hard! In this article, I’ll describe how to mimic it when you don’t have access to the right tools (e.g. a brush pen). You may also not master […]

What's Coming in WordPress 4.9

As y’all might remember, I’m currently co-leading the release of WordPress 4.9. Since we’re winding down toward release, I wanted to take the opportunity to walk through some of the key features of the release. […]

Finding inspiration in the mundane

A few years ago I hit a creative block. Now, I know this is nothing new. Whether it’s a short block specific to a project or a longer period of burnout, everyone has those times […]

Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a […]

Designing Login for the WordPress apps

Earlier this year, a project squad in our mobile division set out to work on a surprisingly tricky task: creating a simple login flow for our mobile apps that works with any WordPress site. Why […]

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and  was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes […]