Category: Design Stories

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]

Invisible

The best design is invisible. It is functional to the point that you forget how it works, you just use it. You might even forget it took effort to invent once upon a time. For […]

Seeking out Stories

Earlier this year, I got involved with an organization called Get Her Elected, which seeks to pair women running for office across the United States with talented, remote volunteers. I spent the year following the 2016 […]

Reproducing a Discover feature in Gutenberg

Gutenberg is rapidly getting better and better. I’ve been digging into its relationship to themes, and have been experimenting with its role in content as well. In that vein, I took on a Gutenberg challenge […]

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Experiments in Driving Traffic

If you follow this blog you likely know that last month the designers at Automattic were given the following challenge: Pick a colleague’s post, and explain why you chose that one. Outline a plan for […]

Why creating a child theme might be a bad idea

Over the last few months, we have been refreshing a bunch of themes, the latest one being Radcliffe 2. A couple of weeks ago I was tasked to refresh an old photo blog theme on […]

How to fake calligraphy

The art of brush script calligraphy is hard! In this article, I’ll describe how to mimic it when you don’t have access to the right tools (e.g. a brush pen). You may also not master […]

What's Coming in WordPress 4.9

As y’all might remember, I’m currently co-leading the release of WordPress 4.9. Since we’re winding down toward release, I wanted to take the opportunity to walk through some of the key features of the release. […]