Category: Design Stories

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

On growing my intuition

I used to think I have pretty good intuition in design and creative. I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]

Invisible

The best design is invisible. It is functional to the point that you forget how it works, you just use it. You might even forget it took effort to invent once upon a time. For […]

Seeking out Stories

Earlier this year, I got involved with an organization called Get Her Elected, which seeks to pair women running for office across the United States with talented, remote volunteers. I spent the year following the 2016 […]

Reproducing a Discover feature in Gutenberg

Gutenberg is rapidly getting better and better. I’ve been digging into its relationship to themes, and have been experimenting with its role in content as well. In that vein, I took on a Gutenberg challenge […]

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Experiments in Driving Traffic

If you follow this blog you likely know that last month the designers at Automattic were given the following challenge: Pick a colleague’s post, and explain why you chose that one. Outline a plan for […]