Category: Design Stories

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can influence, and shape perception […]

Creating flexible products

Several years ago, I was looking for a new challenge, and I decided it was a good time to stop hacking my HP-49g and start pointing my goals at new horizons. Shortly after, I discovered […]

Starting with curiosity to make the difference

Before getting into my design career almost 15 years ago, I was an art student for an even longer time. At school, I was trained to be curious and produce creative work. We were taught […]

Long Live the King!

Content is king. Except that’s it’s often times regarded as the king of a small island located in the middle of a marshland far away from civilization. It’s a king that no one seems to […]

Traveling the world and telling stories

Some say we travel not to see the world, but look inwards instead. By removing the shell that is our comfort zone, we can learn more about ourselves, and test our ability to create new […]

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice […]

On growing my intuition

I used to think I have pretty good intuition in design and creative. I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]

Invisible

The best design is invisible. It is functional to the point that you forget how it works, you just use it. You might even forget it took effort to invent once upon a time. For […]