Category: data

On growing my intuition

I used to think I have pretty good intuition in design and creative. I come from the advertising agency world. In the ad world, things are done a certain way. When we create an ad […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]