All posts by Maria

The 3rd Bucket

What prevents businesses going from surviving to thriving? Sure, time and money play a factor, but could there be a 3rd reason? Our research indicates yes!


Everyone has a story…

Don’t forget – no one else sees the world the way you do, so no one else can tell the stories that you have to tell. —Charles de Lint Ever since I first joined Woo, […]

Gutenberg 2.6 Empathy Challenge

One Automattic designer’s experience copying a Longread’s post to recreate it with Gutenberg.

An Experiment to Gain 1,000 Page Views

As a few posts have mentioned already, the empathy challenge presented by John Maeda this month has asked us to: Speak about how to grow an audience for an existing blog post with the following […]

Capturing Customer Insights at Events

Last month 350+ WooCommerce developers, designers, freelancers and agencies from all around the world gathered in Seattle, WA for the 3rd annual WooCommerce Developers Conference: WooConf. The schedule was packed with 2 days of talks from industry experts on […]

Lessons Learned Teaching Usability Testing with Gutenberg

As you might have read in previous flow posts, last week ended Automattic’s 8th annual Grand Meetup, where 600+ of us made our way up to Whistler, Canada for a week packed full of conversations, […]

Tools for Remote User Research

Working at Automattic, a company at the time of writing this post has 565 employees working from 56 different countries, it’s imperative to learn how to work remotely. Luckily, in this day and age we […]