Author

sarah semark

Sarah is a designer who codes. She likes building things and fixing things, and believes that good criticism is vital to making the things you love better. She is most likely to be found working in an airport, cursing at her screen and making odd faces.

Sharing work early and often

At Automattic, we take pride in sharing designs openly at all stages of the design process. The work on this page serves as a public snapshot of our latest work, encompassing everything from product design to UX work, branding, themes, marketing and more.


Posts

In pursuit of stories

Stories are integral to human history and culture. Before we had written language, we had stories imprinted on the walls of caves with pigments made of ochre and soot. Before…

Testing on the train

I went a bit off-script for my empathy challenge. I’ve been spending a lot of time thinking about how to build small businesses sites using WordPress, so I tried to…

Getting your hands dirty

I’ve always been driven by the desire to make things. As a child, I spent a lot of my time writing and illustrating terrible books (mostly about princesses named Sarah…

Prototyping for empathy

Earlier this month, I gave a talk at Frontend Conf in Zurich about developing and using empathy in the design process. In writing the talk, I came all sorts of…

Teacakes and tablets

I’m forever trying to learn new things. It’s one of the things I love most about working on the web—there’s something new to learn every single day. This month, I’ve…

Teaching robots to steal my job

Have you heard about the robot revolution? According to the internet, it’s coming, and it’s coming for your job. As “creative” types, we often feel that we’re sheltered from automation.…