All posts by sarah semark

Sarah is a designer who codes. She likes building things and fixing things, and believes that good criticism is vital to making the things you love better. She is most likely to be found working in an airport, cursing at her screen and making odd faces.

In pursuit of stories

Stories are integral to human history and culture. Before we had written language, we had stories imprinted on the walls of caves with pigments made of ochre and soot. Before we had agriculture, we developed […]

Testing on the train

I went a bit off-script for my empathy challenge. I’ve been spending a lot of time thinking about how to build small businesses sites using WordPress, so I tried to replicate a pattern I see […]

How not to get more traffic to your site

I don’t know anything about traffic. Or marketing even, really. My site gets six visitors a day, and most of those seem to be driven by Google searches for “reasons for not picking up the […]

Getting your hands dirty

I’ve always been driven by the desire to make things. As a child, I spent a lot of my time writing and illustrating terrible books (mostly about princesses named Sarah who rode around on pet […]

Prototyping for empathy

Earlier this month, I gave a talk at Frontend Conf in Zurich about developing and using empathy in the design process. In writing the talk, I came all sorts of wonderful stories of people designing […]

Things I learnt by asking questions

Two minutes before my first-ever user interview was supposed to start, my wifi died. Cue panic: me, furiously running around my house, restarting things at random and shouting at everyone. I’ve been working on a […]

Teacakes and tablets

I’m forever trying to learn new things. It’s one of the things I love most about working on the web—there’s something new to learn every single day. This month, I’ve spent a lot of my […]

Teaching robots to steal my job

Have you heard about the robot revolution? According to the internet, it’s coming, and it’s coming for your job. As “creative” types, we often feel that we’re sheltered from automation. Sure, a robot can beat […]