All posts by marinawoo

The best eCommerce software is invisible

The Best eCommerce Software is Invisible

I’ve worked in the WooCommerce marketing team for four years. In the past six months I finally got around to building a store for a social enterprise I’m involved in. Sure, I’d tinkered in test sites, […]

Talking to customers doesn’t just test our intuition: it forms it

We have gut feelings, instincts, and intuition for a reason. Often those reasons are sound — even if we can’t articulate them. But sometimes the reasons are rubbish. Inconvenient as it may be, as single […]

Giving Gutenberg a spin

We were tasked with trying out Gutenberg. I actually half completed this task a couple of weeks back with a Longreads post but didn’t end up posting about it. So this morning I gave it […]

Marina Pape

How to grow the reach of Ashley’s post with a sticky highlight How to grow an audience is quite literally a million dollar question. Where there is a gathered audience, there is a group one […]

Learnings from designing WooConf 2017

I joined Woo in July 2014 just a few month before we hosted the very first WooConf in San Francisco. Since then we have hosted two more — in Austin last April and most recently […]

Designing a successful IRL meetup for a remote team

Automattic is a distributed company so we don’t get all that much time together.  This means that whenever we do I am always really mindful of how to make the most of it. Team meetups […]

Inclusive marketing

During my hiring trial for WooThemes in 2014 I wrote a fictitious backstory about Woo’s original mascot – a little ninja designed by Jon Hicks. The story was written from my understanding of Japanese culture and unequivocally […]