The Best eCommerce Software is Invisible
I’ve worked in the WooCommerce marketing team for four years. In the past six months I finally got around to building a store for a social enterprise I’m involved in. Sure, I’d tinkered in test sites, […]
Talking to customers doesn’t just test our intuition: it forms it
We have gut feelings, instincts, and intuition for a reason. Often those reasons are sound — even if we can’t articulate them. But sometimes the reasons are rubbish. Inconvenient as it may be, as single […]
Giving Gutenberg a spin
We were tasked with trying out Gutenberg. I actually half completed this task a couple of weeks back with a Longreads post but didn’t end up posting about it. So this morning I gave it […]
Marina Pape
How to grow the reach of Ashley’s post with a sticky highlight How to grow an audience is quite literally a million dollar question. Where there is a gathered audience, there is a group one […]
Learnings from designing WooConf 2017
I joined Woo in July 2014 just a few month before we hosted the very first WooConf in San Francisco. Since then we have hosted two more — in Austin last April and most recently […]
Designing a successful IRL meetup for a remote team
Automattic is a distributed company so we don’t get all that much time together. This means that whenever we do I am always really mindful of how to make the most of it. Team meetups […]
Inclusive marketing
During my hiring trial for WooThemes in 2014 I wrote a fictitious backstory about Woo’s original mascot – a little ninja designed by Jon Hicks. The story was written from my understanding of Japanese culture and unequivocally […]
