All posts by Davide 'Folletto' Casali

Designing Product Experiences at Automattic · Advisor · Mentor · Speaker · Baker Framework Founder · ManifestoIbridi Author

The challenge of deeply understanding our customers

As designers we often do research or get research insights by a specialized team. This research work is always impactful and can lead to smaller and large changes. Over the years, I realized that one […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]

The little copy machine test: reproducing a structured article with Gutenberg 2.3

Gutenberg, the new WordPress editing experience is coming soon. While a lot of work is happening from every perspective — design, development, testing, plugins, etc — it’s always worth to do a test run ourselves […]

A more in-depth look at designers' portfolios

Just six seconds. This is what is considered the time it takes to recruiters to look at curriculum vitae. Luckily, our hiring team spends far more time evaluating the candidates we get, not just because […]

I’m just starting! What’s the first step to more page views?

It’s an exciting journey to have a project going. Maybe it’s a side passion, maybe it’s a desire to do something for others, maybe it’s a business blossoming… when it gets online it always reaches […]

The Perception of Presence in Remote Teams

I often get many kinds of questions regarding remote work, often from an organizational and structural perspective. Recently however I’ve been asked a different one: “I’m a freelance about to start working remotely for a […]

Organization Experiments in Progress

When I started my career in technology I thought the best thing ever was the ability to make things work, so I started learning multiple programming language and building things. I then realized people using […]

Remote Workshopping: Facilitating a KJ Technique, Fully Remote

As a designer working in a fully remote team, I often get the question on how certain common design activities happen in remote environment. In some cases, the answer is to just reframe the problem […]

Can positive feedback be used in place of negative feedback?

Feedback is difficult, especially because we don’t take it as a skill to be learned but we expect everyone to be already good at that. Even more, when we say feedback we often refer to […]