All posts by Erin 'Folletto' Casali

Designing Product Experiences at Automattic · Advisor · Mentor · Speaker · Baker Framework Founder · ManifestoIbridi Author

Two highway crossing, with intersections going between each other, at night, with a beautiful blue light

Build effective remote design teams with the right communication model

As designers, we are often very comfortable in working together using the physical space to our own advantage — critiques, workshops, brainstorming sessions, etc. It’s usually part of our education, and it evolves with our […]

Small changes with an impact: building trust within calls

Often when discussing about the organizational design of a distributed company the discussion verges on the big things, the structural changes, and the policies. Yet, small changes can mean a lot and send a strong […]

The challenge of deeply understanding our customers

As designers we often do research or get research insights by a specialized team. This research work is always impactful and can lead to smaller and large changes. Over the years, I realized that one […]

How stories ground our iterations from macro to micro

When reviewing generic design processes, we often see the same steps over and over, with different names and maybe split in slightly different ways. In practice, good design always follows at least three macro steps […]

The little copy machine test: reproducing a structured article with Gutenberg 2.3

Gutenberg, the new WordPress editing experience is coming soon. While a lot of work is happening from every perspective — design, development, testing, plugins, etc — it’s always worth to do a test run ourselves […]

A more in-depth look at designers' portfolios

Just six seconds. This is what is considered the time it takes to recruiters to look at curriculum vitae. Luckily, our hiring team spends far more time evaluating the candidates we get, not just because […]

I’m just starting! What’s the first step to more page views?

It’s an exciting journey to have a project going. Maybe it’s a side passion, maybe it’s a desire to do something for others, maybe it’s a business blossoming… when it gets online it always reaches […]

The Perception of Presence in Remote Teams

I often get many kinds of questions regarding remote work, often from an organizational and structural perspective. Recently however I’ve been asked a different one: “I’m a freelance about to start working remotely for a […]

Organization Experiments in Progress

When I started my career in technology I thought the best thing ever was the ability to make things work, so I started learning multiple programming language and building things. I then realized people using […]