All posts by Filippo Di Trapani

Filippo is a designer based out of Ottawa, Canada. He’s a loving husband, father of 3, and an avid music lover.

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and Β was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes […]

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]

Winning hearts and minds: using customer interviews to learn about your customers

At Automattic we use customer research to help improve our offering. We employ a variety of different methods to study and learn from our customers so we can build better products for them. Some of […]