All posts by Filippo Di Trapani

Filippo is a designer based out of Ottawa, Canada. He’s a loving husband, father of 3, and an avid music lover.

Ethnography is inspiration

A couple of years ago I attended a really fun conference in Whistler, BC about the impact of technology on business and culture. One of the talks really resonated with me and is still pretty […]

Remember email? It’s still a thing

Earlier this year, I was one of the many designers at our company that participated in a an in-depth study about small business owners to determine how we might build our products to serve them […]

Starting with curiosity to make the difference

Before getting into my design career almost 15 years ago, I was an art student for an even longer time. At school, I was trained to be curious and produce creative work. We were taught […]

Unboxing Gutenberg for WordPress

There has been a lot of excitement building in the WordPress community about a plugin called Gutenberg. The plugin offers a new publishing experience that promises to transform the way people create content and build […]

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Driving more traffic to my blog

I have been running my blog for a little over a year now and after getting over the fear of writing content, the next biggest challenge I ran into was driving traffic to it. It […]

Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a […]

Recruiting participants for remote user tests

I recently attended my first remote design sprint at Automattic. It ran over a two week period and  was attended by fellow designers, developers, data scientists, happiness engineers, and marketers. Together we created two prototypes […]

How we build empathy for our customers

In my last post, I wrote how we use interviews to learn about our customers. They allow us to ask them questions and in their responses we find insights and get inspired. In this post, […]