All posts by Filippo Di Trapani

Filippo is a designer based out of Ottawa, Canada. He’s a loving husband, father of 3, and an avid music lover.

Synthesizing usability test results

This week we got another usability study in the books by testing the most recent iteration of our signup and onboarding flow. Thanks to some help from our design operations team I was able to […]

Breaking the silver bullet fallacy

This post originally appeared on filippodt.com. Wikipedia defines a silver bullet as “a metaphor for a simple, seemingly magical, solution to a difficult problem”. Working in product development, I have come across my share of […]

Ethnography is inspiration

A couple of years ago I attended a really fun conference in Whistler, BC about the impact of technology on business and culture. One of the talks really resonated with me and is still pretty […]

Remember email? It’s still a thing

Earlier this year, I was one of the many designers at our company that participated in a an in-depth study about small business owners to determine how we might build our products to serve them […]

Starting with curiosity to make the difference

Before getting into my design career almost 15 years ago, I was an art student for an even longer time. At school, I was trained to be curious and produce creative work. We were taught […]

Unboxing Gutenberg for WordPress

There has been a lot of excitement building in the WordPress community about a plugin called Gutenberg. The plugin offers a new publishing experience that promises to transform the way people create content and build […]

Build, measure, learn for the win

One of the first projects I worked on at Automattic was a small A/B test for the first screen of the WordPress.com sign-up process. As the first screen in our funnel, it served a critical role, but […]

Driving more traffic to my blog

I have been running my blog for a little over a year now and after getting over the fear of writing content, the next biggest challenge I ran into was driving traffic to it. It […]

Crossing the digital divide

Taxiing home after my first Automattic Grand Meetup in Whistler, I was happy to get to know my driver Mohamed. He has been running his family business for over 20 years and also drives a […]