All posts by David A. Kennedy

I work as a Design Director at Automattic on Jetpack, focusing on the front end experience.

The Next Chapter for Themes

Every few months I read a post about how the WordPress theme business has shrunk. The authors always reach a similar conclusion. Sales have dwindled. Competition has increased. Putting food on the table, finding a […]

How to Know When to Walk Away from a Project

This week, I published a post about how the Theme Team at Automattic decided to retire one of our recent experiments: