Author

David A. Kennedy

I work as a Design Director at Automattic on Jetpack, focusing on the front end experience.

Posts

Better conversations about accessibility

Great design includes accessibility. However, a delta can often form between the two, especially early on during the design process. Without accessibility, you deny equal access to someone, so you…

Inclusive design: Whose Opportunity Is It?

Maybe you already know the answer to that question, but let me tell you a bit about the journey I’ve taken so I can answer it myself. I’m a twin.…

Make the Levers

This quote from a WordPress.com customer caught my eye recently: It just really helped me to solidify what I really want my business to be. I don’t need this big…

Playing the Right Chords

No matter what type of work you do, you can easily focus on the details too much. Let’s say you’re learning guitar, and you worry about your strumming technique or…

Front End Design, WordPress Themes and the Future

Say goodbye to the themer. If you’re not familiar with the WordPress world, that term may not mean much. But in that space, it’s a role, usually with a front…

An Hour with Gutenberg to Create an Image-Rich Story

Today, I spent an hour recreating a post from Longreads in the Gutenberg publishing experience to gain some empathy for our customers. You can check out the video, and see…

Driving More Traffic to Your Site with $20 and Pizza

Yes, the secret is pizza. 🍕 Let me explain. As a customer empathy challenge, the designers at Automattic have dove into coming up with a plan to drive more traffic…

Staying Positive When Your Product Causes Pain

I make and think about WordPress themes all day with the WordPress.com Theme Team. They control the appearance of a WordPress website, and it’s a heck of a fun job.…

Themes are Mission Control

When we think of space flight, we often think of the thing that gets us there: the shuttle, module or rockets that take us out of this world. However, in…

The Next Chapter for Themes

Every few months I read a post about how the WordPress theme business has shrunk. The authors always reach a similar conclusion. Sales have dwindled. Competition has increased. Putting food…