Great design includes accessibility. However, a delta can often form between the two, especially early on during the design process. Without accessibility, you deny equal access to someone, so you…
Author
David A. Kennedy
I work as a Design Director at Automattic on Jetpack, focusing on the front end experience.
Posts
Maybe you already know the answer to that question, but let me tell you a bit about the journey I’ve taken so I can answer it myself. I’m a twin.…
This quote from a WordPress.com customer caught my eye recently: It just really helped me to solidify what I really want my business to be. I don’t need this big…
No matter what type of work you do, you can easily focus on the details too much. Let’s say you’re learning guitar, and you worry about your strumming technique or…
Say goodbye to the themer. If you’re not familiar with the WordPress world, that term may not mean much. But in that space, it’s a role, usually with a front…
Today, I spent an hour recreating a post from Longreads in the Gutenberg publishing experience to gain some empathy for our customers. You can check out the video, and see…
Yes, the secret is pizza. 🍕 Let me explain. As a customer empathy challenge, the designers at Automattic have dove into coming up with a plan to drive more traffic…
I make and think about WordPress themes all day with the WordPress.com Theme Team. They control the appearance of a WordPress website, and it’s a heck of a fun job.…
When we think of space flight, we often think of the thing that gets us there: the shuttle, module or rockets that take us out of this world. However, in…
Every few months I read a post about how the WordPress theme business has shrunk. The authors always reach a similar conclusion. Sales have dwindled. Competition has increased. Putting food…
Automattic Design 