All posts by Ashleigh Axios

Design Exponent at Automattic. Creative director, digital strategist, designer, maker, mentor, RISD alumna, AIGA national board member, Design Observer editorial board member, former creative director & digital strategist for the Obama White House.

The Small Business Leader

Michael D. Watkins wrote about the seven seismic shifts of perspective and responsibility required for how managers become leaders in his piece for Harvard Business Review by the same name. In this article, he shares […]

My Secret Sites

My portfolio site was on WordPress for years. I was really proud of not just the content of the website, but also the site itself. With it’s custom-designed theme, it was exactly what I wanted. […]

Growing Your Blog’s Audience & Increasing Engagement

Whether you blog for fun or to add value to a business, your blog can be one of your greatest assets and one of your most valuable marketing tools. You can use it to build […]

Designing Better Events

The wicked problem in event design is deeper than the usual suspects of branding, way-finding, and the experiences on the website and application. The audience experience is what matters most and who is in that audience is key. Learn some of the ways Ashleigh made a more accessible event with non-traditional design.

Part 2: To be a design-led company

Learn about Automattic’s journey to become a design-led company and the importance of embedding design across the entire business.

To be a design-led company

What brought Automattic success in the past won’t be what brings the company future success. Learn about Automattic’s commitment and journey to becoming a design-led company, scaling design to have broader reach and impact in newly collaborative ways.