All posts by Adam Becker

Bot encounters of the human kind

There’s been a lot of talk about how bots will take over.¬†Dystopian theories aside, there’s a fair argument to be made that many of the tasks we currently do on a day to day basis […]

Artboard bounds

Every medium has it’s tools and every tool has it’s quirks. Like us though, it’s those quirks that either form strong attractions, mild apathy, or even sometimes loathing towards the… tool itself. Once you find […]

Projecting trajectories

Updating a brand can be a difficult process. On the one hand, coming up with a new brand is difficult enough because of the blank canvas syndrome, but updating one; well that’s a wholly different […]

Uncovering pillars

A brand can be a difficult thing to define. The concept started out as a single mark or name used to distinguish cattle, then it became a visual method to distinguish a shelf product from […]