Product Experience and Creative Technology Design Playbooks

You can visit our two new playbooks for Product Experience and Creative Technology starting today!

You can visit our two new design playbooks up online over at:

Product experience design is the practice of creating products that provide meaningful and relevant experiences to users. This practice begins with a deep understanding of user needs and is always anchored by defining a problem to be solved. Design solutions are developed through a rigorous process of exploration (divergence), feedback & critique, iteration (convergence), and user research.

What is product experience design?


Creative technology is the practice of using code and computation to scale great design. Designers in creative technology speak the language of design and development; they understand the technical boundaries of what, when, and why to employ a given technology or integration. They design prototypes, ship code, and build tools that enable other designers to work faster and more collaboratively. Their work pushes the boundaries of what’s possible in the product, and ensures that our design solutions are innovative, accessible, and inclusive.

What is creative technology design?

as a special open source gift to the design community out there. Enjoy!

— ❤ Automattic Design

By John Maeda

I'm a learner. By training.