Recently, our product team conducted a research on small business owners who happen to be a significant part of the WordPress.com customer base. In the report, there was one thing that stuck with me so clearly I […]
The WordPress.com design team recently completed a customer research study with small business owners. Reading through the report, this line stood out to me: All business owners expressed some element of feeling like an imposter […]
Small business owners are not website focused. They require an approach that recognizes their entire business and context. The quote above was a highlight from a recent customer survey conducted by Automattic – it seems […]
Earlier this year, I was one of the many designers at our company that participated in a an in-depth study about small business owners to determine how we might build our products to serve them […]
Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.
If there’s one thing I’ve learned over the years it’s that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want […]
We all make assumptions all the time. In fact you likely made an assumption about this article before you clicked on it. It’s human nature for our brains to fill in blanks and make connections […]
Recently, Automattic design and research teams paired up to conduct a foundational research study to learn more about small business owners. One of the insights that immediately stood out as I made my way through […]